Sony raises a smile with new W-Series

Wednesday, January 23, 2008

Too many grumpy facial expressions in your family snaps? Do not despair! Sony has today announced 4 new models in its W-series of digital compact cameras, all of which are featuring Sony's 'smile shutter' mode. When set to this shooting mode the camera automatically releases the shutter when the subject smiles. The DSC-W170 and DSC-W150 (available in April) sport a 5x Carl Zeiss Vario Tessar lens while the smaller sister models DSC-W130 and DSC-W120 (available in March) come with a 4x zoom. All cameras will be offered in a range of colors.


Sony adds “Smile Shutter” function to Cyber-Shot W-Series digital camera

Smart Technology to Capture Better Photos

Each of the new W series models includes Sony’s improved face detection technology, which, like the smile shutter technology, can now distinguish between the faces of children and adults. You can select “child priority” or “adult priority” and the camera will detect up to eight faces in the camera frame and optimize focus, exposure, white balance, and flash control. The W170 and W150 cameras feature new intelligent scene recognition (iSCN) technology, which allows the camera to automatically select the optimal scene mode for a variety shooting situations. In advanced iSCN mode, the camera will take a photo based on the user’s settings. If the camera determines that another setting would yield better exposure, it will automatically take a second photo with that setting. The user ultimately has two images to choose from.

Powerful Features for Outstanding Images

The series features a number of powerful features, including: Sony’s D-Range Optimizer to retrieve picture detail in photos with harsh highlights or dark shadows; semi-manual focus that allows you to select the focusing distance based on your subject’s location; an improved auto focus system that includes macro ranges; Super SteadyShot image stabilization; high sensitivity settings up to ISO 3200; and in-camera editing functions such as “unsharp mask” to sharpen images.

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