Sun Microsystems Creates Emerging Markets Sales Region

Sun Microsystems, Inc. has formed a new Emerging Markets sales geography to drive accelerated expansion and sales coverage across growing markets in South and Eastern Europe, Latin America, India and Greater China. Sun has also roped in Peter Ryan as executive vice president of its global sales and services organisation, reporting to Jonathan Schwartz, Sun's president and chief executive officer. The new Emerging Markets region will be led by Denis Heraud, Sun's senior vice president of Asia Pacific.
Heraud will take on an expanded charter to lead the united Emerging Markets territory, reporting to Ryan. As part of Sun's most recent third quarter fiscal 2008 results, the company reported 20 per cent year-over-year growth in Brazil, 30 per cent year-over-year growth in India and 18 per cent growth in the Middle East, Africa and Eastern Europe region."Rapidly developing and emerging economies have been some of the most assertive in embracing Sun's approach to sustainable network computing, via open source software and open document formats, along with power sensitive datacenter infrastructure," said Schwartz. "Establishing an Emerging Markets geography as a peer to North America, Europe and Asia, will focus our resources, attention and leadership to accelerate that growth, while opening yet more indigenous opportunity for the governments, businesses and the developers looking to the network for opportunity. With today's leadership announcements of both Peter and Denis complemented by an updated organisational structure, we are positioned to capture the tremendous opportunity found in these key emerging markets and communities around the world."
In conjunction with the formation of the Emerging Markets region, Sun also announced a series of organisational leadership changes to accommodate the new sales geographic coverage model. Effective 1 July 2008 - the beginning of the company's fiscal year 2009 - Lionel Lim will be promoted to senior vice president, taking over leadership of the Asia Pacific sales region from Heraud; Cheryl Cook will be promoted to senior vice president of the North America sales region, taking over from Ryan; the European region will remain under Alain Andreoli, senior vice president of Europe, Middle East and Africa (EMEA).
Today's announcement follows the recent promotion of Lin Lee to vice president of Global Communities, based in China and also reporting directly to Schwartz. Lee's new role expands on Sun's emerging markets focus, with particular emphasis on managing relationships with governments, universities and NGOs across the world, specifically amongst the emerging economies. Her globally dispersed team promotes Sun's long-term view on sustainable network infrastructures - ranging from open file formats and open source software to power-efficient network computing infrastructure.
Lastly, following Sun's integration of its storage development and marketing organisations into the systems business unit, Sun's global sales and services organisation will follow suit, combining its systems and storage product sales forces into one unified team to better align resources and address the growing market opportunity. This integration will also take effect on 1 July 2008, consolidating the global sales and services organisation into three key practice areas including systems, software and services.