IBM Acquires RedPill Solutions to Boost Analytics Services

Tuesday, September 22, 2009

IBM announced an agreement to acquire the business of RedPill Solutions, a privately-held company headquartered in Singapore.RedPill provides advanced customer analytics services to businesses in industries such as financial services, telecommunications, technology and hospitality.

Analytics play an important role in enhancing companies work to improve in speed and quality, same is with redpill, Redpill's data models and expertise, developed through the successful execution of multiple analytics project.Analytics services are also an integral part of IBMs Smarter Planet strategy, which helps companies turn information into a strategic asset, make smarter business decisions and better understand the outcomes of those decisions. The transaction further enhances IBMs consumer marketing and risk management capabilities in the previously mentioned industries.

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