Twitter Launches Promote Accounts

Twitter has annouced a new money making scheme !! Twitter has launched another application which allows users to advertise their products through twitter to more than 200 million users registered with twitter. Social networking was defined as one of most powerful media for marketing and twitter is ready to exploit its 200 million registered users..

By the way twitter has got new CEO "costolo" and Evan Williams who was earlier CEO, stepped down from the responsibilities as he wants to concentrate more on product developement.

Now, coming to Promoted Accounts, it allows advertisers to buy spots in the "Who To Follow" column placed beside a user's tweet stream. The feature is designed to help users discover other users with similar interests. For advertisers, it would serve as a way to pump up their following.

To make the feature more agreeable to members, the same algorithm that's used to suggest members a user should follow will also be used to determine if a promoted account should appear in the list.

There are two places on the screen where this promoted accounts is visible. One is on the "whom to follow " and other is at "suggestions for you" area on the right side of a user's Twitter home page.

This feature is still in testing phase and only few companies are participating at the initial stages.