LiveVideo.com Launches: Yet Another Video-Sharing Site, Plus an NBA Star

LiveUniverse publicly launched its video site LiveVideo.com today, days after purchasing video site Revver for reportedly around than $5 million.

LiveUniverse was founded by Brad Greenspan, the former CEO of Intermix, the parent company of MySpace before it was sold to News Corp (got that?).
LiveVideo.com appears to be a mashup of a video-sharing site and a social network. Users can stream content live from their webcams (not just upload prerecorded video clips as you can on YouTube), create both video and text blogs, embed widgets, as well as see and communicate with anyone else who is online on the LiveVideo.com site. It joins a long string of startups attempting to capitalize on the internet video boom.
The site is starting off with a big-name contributor. NBA star Steve Nash has signed on with his own page, and is planning to show a livestream of all of his drives home from basketball games, beginning tonight after the LA Lakers/Phoneix Suns duel. The press release promises that Nash will answer viewer's questions while he makes his way through traffic. (We hope answering these questions doesn't inhibit the former MVP's ability to keep his eyes on the road.)
LiveVideo.com made waves last year when it tried to entice top YouTube talent to its site by offering cash incentives. Revver tried to attract content creators in a similar way, by promising a cut of the advertising revenue, and Revver succeeded in drawing names like Ze Frank, Ask a Ninja, and Lonelygirl15 to its platform. Such incentives may be a thing of the past: The newly-launched LiveVideo makes no mention of payments to content creators, though we strongly suspect Nash's bank account will be a bit fuller after his contributions.