New marketing tools by yahoo

Tuesday, February 24, 2009

yahoo was under pressure for nearly a year after the failure of Microsoft deal.Yahoo is preparing for the new approach for the market. It is expected to show the new tools that are helpful for the marketers have better target for online ads.

"Targeting a site with a couple hundred thousand users...I don't call that targeting. I call that wasted effort," Joanne Bradford, Yahoo's senior vice president of U.S. revenue and market development, told the paper. "Size does matter."

they say that their one of the service will target the graphical ads to users based on the search terms in yahoo serach engine.

Bradford and Yahoo senior VP Michael Walrath are expected to discuss the new features at a conference in Orlando, Fla., on Tuesday.

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