ADAM, the Ipad Killer from India.

Tuesday, February 16, 2010

Apple's iPad may soon face the rival in the market but this time it faces the competetion from India , sounds strange but true. An Hyderabad based startup Notion ink. is launching its ADAM into the market and soon it gonna give the first flick at Mobile World Congress in Barcelona. But first, it was sneaked a preview at Hyderabad’s BVRIT Innovation Centre, where they are based. The big thing it it going to launch directly into the US market initially and start competing the rival APPLE.

Well i was always dreaming about a product based company i mean a potential product which competes the world leaders in the market. I think this is gonna make huge impact on the market now and if does so, india may not be seen as only service providers but also considered as potential players in the IT harware.

Good thing is there are more and more entreprenuers tunring up day to day and specially from Hyderabad and Bangalore there are many startup companies which are looking for a break, and Notion inc succeeds in launching their product that may give lots of spirit to startup accross the nation. And Notion inc was started by young IItians and an MBA graduate.

We knew that Indian engineers and designers were doing most of the innovative work at Microsoft, Intel, and Apple. We just needed to take the first step,” says co-founder Rohan Shravan.

‘‘ Current PC technology is like a Hummer on a city road,’’ quips Rohit Rathi, the youngest of the group at 23, and, along with Shravan, one of four co-founders from IIT Kharagpur. Two are from IIT Delhi while Sachin Ralhan, the eldest at 25, is a childhood friend of Shravan and Rathi and an MBA from IIPM. Apart from Ralhan and Rathi, the other five are all aged 24. What’s so different about their tech? Three years in the making, the Adam tablet is the first device in the world to integrate two breakthrough power saving components — nVidias Tegra 2 chip and a PixelQi screen. Together, they help it achieve twice the battery life and performance of the iPad. The chip provides an edge over the iPad, with its ability to play full high definition videos and Flash on the web browser. ‘‘ It can offer the performance of a computer with the power consumption of a cellphone,’’ explains Shravan.

Adams integrates many innovations first used in the $100 OLPC (one laptop per child) project. Unlike traditional screens, PixelQI screen has a dual mode, and can be read in bright sunlight like an e-reader . With the backlight off, the company claims that it can increase battery life between charges by a factor of five.

NOTION ink didn't do this at an ease but they faced many obstacles specially getting the patent rights and the developers to work on the touch screen interface that runs on Google Andriod mobile operating system and if they need to get the resources who worked on Andriod they need to be higly paid around 1 lakh per month so they come up with a plan of training our engineers.

The company trained and then recruited over 50 engineers at BVRIT in Bachupally, Hyderabad. ‘‘ We got the infrastructure at their Innovation Center, and the students as well. We knew the technology in and out and started training them. Within two months it started paying off, and we started developing the professional applications for the product we wanted to design.’’

‘‘ The company is working on an application store platform of its own, where users can find a wide variety of content. It will offer everything from apps, books, video, audio, to magazines, newspapers and comics,’’ says cofounder Rajat Sahni. ‘‘ We see more and more users reading newspapers on e-readers and tablets in the near future , and has designed a lightweight product that adapts well to this purpose. They showed us a version of how a digital magazine would look on the Adam. We’ve taken design inspiration from a 400-year tradition — the user interface of magazines!’’ chuckles Shravan.

I wish this should be an successful product in the international market which showcase the indian market potential in the IT harware industry and as i said this can build the spirit among the start-ups accross India.

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